The world of internet is tremendous. It is making easy to take the world into our hands and information at our fingertips. It has completely transformed the way we connect with people, share information and live a quality life. Considering the fact that now people are spending their time more and more on the internet, the businesses too have moved online. The websites and social media pages are playing a crucial role in generating leads, getting customers, and growing businesses.
However, getting the right website needs a solid plan and study. Well-designed websites offer much more than aesthetics. Choosing a suitable website theme, colour, placing, clear product description, content, Company details, and branding play an essential role in making the right website. Below are the main steps to design an attractive and useful website:
1) Identification of Goals- what is the ultimate goal you want to achieve by the website? What is the purpose of the website? Who is the audience? What competitor sites, if any, exist, and how should your site be different than, those competitors? These are some of the critical and foremost questions to be asked yourself before starting. The clear answer would help you to choose the right path of achieving the goal.
2) Domain and hosting- Domain and hosting are two different services, and both are required for making a website. A domain is like an address book, and hosting is a place where all the services are placed like website, database, email account etc. A domain represents the website name which could be your company name or brand name. Businezexcellence.com is a domain.
3) Theme and Design- Once goals and expectations are identified, the next step is to identify the right theme. Theme and designing can be customized, or readymade may be purchased directly from stores like WordPress, Wix etc. However, before finalizing a theme or design, sitemap and wireframe creation would be helpful to get the right website in one go only. Below is the example of sitemap for a simple website.
4) Content- Appropriate content in the right quantity is the soul of a good website. Content should be a combination of text, pictures, and videos. Content should also be to the point and crisp. The best way of writing content is to go page wise. While writing content, always keep in mind the Search Engine Optimization (“SEO”) and use such words which people generally use for individual requirements. Content that’s well-written, informative, and keyword-rich is more easily picked up by search engines, all of which helps to make the site easier to find. It is always essential that your content is real.
5) Copyrights- While writing content, always make sure it is not copied, and if copied, the credit has been given to the author of the website from where it is copied. Same also applies to the photos, videos, music, designs etc.
6) Data Privacy and Security- With the increasing incidents of cybercrime, fraud, privacy theft, various laws are coming worldwide. GDPR, CCPA, HIPPA, PDPB are some of the recent laws that have been introduced with a broader impact. Hence drafting and placing of most appropriate website policies, terms of website use, privacy policies which have been customized as per the purpose of the website is essential. It is recommended to take professional help instead of copying it from another website.
7) Personal or sensitive data- If your website is collecting any confidential or sensitive data, then the data protection laws are to be complied.
Are you looking for someone who can help you with all the website designing, content writing, development, and legal compliance? If yes, then connect with us immediately because your success is our business :).
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